Pndulum is run by two operators who are hands-on the account every week. Strategy, design, ads, build — all of it sits with us, not a junior team in another time zone. Ad spend stays on your card. Every dollar reported. Every decision walked through.
Creative director and photographer by trade — a lifetime spent in design. 5+ years in DTC marketing with a focus on organic and email workflows — building the engine that converts attention into bookings. The last two years embedded in high-performance teams shipping AI systems and delivering professional service work. Every campaign ships on something Danny made — no templates, no stock, no outsourcing.
Civil engineer turned ops & AI consultant. Six years delivering Tier 1 infrastructure for John Holland, Acciona and Lendlease — Sydney Metro, Inland Rail, The Northern Road — across $3B+ in combined contract value. Brings that delivery discipline to Pndulum: quality, cost, program, stakeholders, documentation. Runs Google Ads, GA4/GTM tracking, conversion infrastructure and the AI research stack. UTS Honours, Dean's List. CASA drone-licensed, Adobe Premiere/Photoshop trained. Ex-surf instructor in Peru.
Two minutes. The system, the numbers, and what a Pndulum engagement actually looks like behind the scenes.
30 minutes. We audit your current setup, identify the 2–3 things costing you bookings, and you decide if Pndulum is the right partner. Nothing to prepare.
Prefer the inline calendar? Pick a time on the right →
That's our promise.
$30k in new revenue within 90 days — or we cover the ad spend until we do. Ad spend stays on your card. One client per area. We only make money when you book jobs.
Claim Your Free Audit →Most detailers we talk to are doing $3–10k/mo on Meta or Google and watching half of it leak out the bottom. The ad's fine. The follow-up isn't. The booking system isn't. The site isn't. And nobody's looked at the whole funnel as a system.
Six pillars, one team, one invoice. Every service below is included in a Pndulum engagement — no contractor markups, no surprise quotes, no scope creep.
We've delivered for every client we've worked with — that's why we can offer an insane guarantee: $30k in new revenue within 90 days, or we cover your ad spend until we do.
To deliver on our guarantee we lock in just 1 CLIENT PER AREA. No competing with our own clients. 100% of our focus on dominating your market. Once your area's taken — it's gone.
Live results from a current Pndulum client — a PPF, ceramic and tint shop running our full system end-to-end. Month-2 snapshot below.
See the live client site at nextlvlprotection.com.au ↗ · Full case study walkthrough available on the audit call.
From shops actively running the Pndulum system. Real numbers, real cars, real bookings.
In 28 days, NEXT LVL went from a scrappy referral pipeline to 9.8× ROAS on $2,560 ad spend. Calendar booked out through the first week of June. Blended CPL averaged $13.91 — well under industry benchmarks for PPF and ceramic. The shift wasn't more spend — it was the Pndulum system end-to-end.
Search campaigns split by service line — PPF, ceramic, tint, EV. Cost per conversion landed at $12.93, well under the <$50 industry benchmark for basic detailing and <$150 for ceramic / PPF.
Sub-5-minute SMS auto-responder + missed-call text-back recovered jobs that would've gone to competitors. Six-figure pipeline visible in the calendar weeks out.
More case studies in delivery. Full walkthrough available on the audit call.