Neuronest
Sound Hub: a neuroscience-grounded streaming platform. Tracks tagged by outcome, not genre, and playback that finally counts as a real view.
Neuronest is a sound-streaming platform built on the neuroscience of focus, calm and sleep: tracks are tagged by the state they produce, not by genre, backed by a research database linking each one to the paper behind it. We rebuilt the attribution underneath it: playback used to run through a hidden, off-screen YouTube embed that YouTube itself filters out, so every listen on the site was invisible to the channel it came from.
What we built
- On-screen YouTube playback dock, replacing a hidden iframe that never counted as a view
- GA4 and Google Tag Manager across every page, with play, listen, and track-complete events carrying video and creator data
- First and last-touch UTM attribution on every lead and every listen, so a session can be traced back to the campaign that started it
- A Notion-backed track library, synced by a build script so the catalogue is edited in Notion, not in code
