Seasonal auto detailing ad campaign

Detailing is a visual trade and the feed is where its customers already are. The campaign runs in five creative cycles, each built around one vehicle set from the studio archive: single posts that put a one-word headline behind the car, and numbered education carousels that teach the buyer how to compare quotes before they book. Every image is a real customer vehicle, cut out and re-lit so the type can sit behind it, so a new cycle ships in an afternoon.

What we built

• Text-behind-vehicle single posts, one word per frame, one vehicle per set
• Ceramic coating education carousels: the coating is the cheap part, same coating name, same result, the price gap is hours
• Offer and call-out posts for EV owners, mobile versus studio, we come to you
• Five cycles: EV utes, Tesla education, prestige, adventure, classic and muscle